What do a couple of sirs, a prof and a feminist all have in common?
They've been paid loads to promote NS&I:
*yawn* what a boring advert. But let's face it, savings and investments aren't really that exciting.
You've got to admit though, what better way to endorse your product than to get Bob Geldof, Germaine Greer, Stephen Hawking and and good ol' Alan Sugar to give you the thumbs up?
The only shame is that those four have possibly lost a smidgen of credibility along the way...
2 comments :
Isn't it a shame that the misuse of celebrities in advertising (perfect example - kerry katona) means that it is so hard for us to believe that they are actually endorsing what they are saying now...however, with this lost wouldn't you rather believe that they wouldn't do it unless they beleived in it and it isn't their credibility that's at stake at all?
I would rather believe that, but I'm just too cynical - thanks Kerry!
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