The Kellogg's Special K Overdose

The Kellogg's Special K Challenge has been bugging me for a long time - so I think a rant is long over due.

You must have seen the adverts encouraging you to get 'Slimmer for Summer'. If you haven't, I'm sure if you settled down to watch Loose Women or Home and Away, an ad will no doubt grace your screen.

Of course, with summer looming (actually, apparently it's here already - who knew?!) we're being bombarded with self-tanning, travel insurance and feel-good fitness ads left right and centre. Annoying, yes. But to be expected.

But the Special K Challenge is annoying for a different reason. To give you a quick summary, the challenge is to lose 1 inch from your waist in a mere 2 weeks. What a challenge, you cry! But you're wrong - it's not a challenge, it's a hoax!

I could accept the challenge if you had to tone up by exercising and eating healthily - that sounds reasonable to me. But all Kellogg's want you to do is eat their cereal for 2 out of your 3 meals in a day. So for a whole two weeks, instead of eating 28 meals (lunch and dinner) and 14 breakfast meals, you will now eat 28 bowls of Special K and 14 regular meals. And don't worry if you get bored of all the cereal, you get to break your meals up with 2 great tasting Special K snacks every day!

In the words of Alf from Home and Away, 'What kind of kangaroo court is this?!'

Of course if you substitute a proper meal with toasted rice flakes you're going to lose weight. It's really not rocket science. But in case you're not convinced, Kellogg's has even provided us with a 'science' section just to prove that it IS legitimate, it is, it is!

At least Kellogg's will always have the Crunchy Nut ads...